What is Pay per Click (PPC) Advertising

Oxygenta Tech Solutions
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Oxygenta Tech Solutions is a repudiated company of digital marketing and social media marketing. This company has the ability to face problems regarding their clients and solve them all. Its whole team uses their skills to help their clients. Today, we are going to learn about online advertising, pay per click and search engine optimization and its algorithms. Pay-Per-Click (PPC) advertising is an effective way to gain prominent search engine placement for a website without the long, slow work of organic search engine optimization (SEO). Essentially, PPC advertising allows businesses to purchase visibility from search engines; the more competition for a given set of search terms, the more expensive that visibility is. This is a very accurate and popular way to viral a brand name and in this way, traffic can redirect to the client’s website.

Digital Marketing
Digital Marketing

According to experts, PPC advertising may also be a vehicle for jealous competitors to “piggyback” off your success. A rival firm may, for example, purchase sponsored placement for search phrases containing your firm’s name. When potential clients are driven to search for your firm through your television, print, and other advertisements, they will encounter prominent ads for your competitors. The primary danger of Pay-Per-Click piggybacking is how quickly it can gain a placement, because there is usually a low level of competition for branded searches, and because a Competitor can simply pay for placement instead of “earning” it through search engine Optimization, competing PPC ads can “pop up” overnight. On the other hand, PPC ads are one of the few Online Reputation Management challenges that can be directly attacked.  Most major search engines do allow businesses to buy advertising on their competitors’ brand names; however, a business may not use a competitor’s brand name in the actual copy of their ad, if a competitor violates this rule, you may be able to contact the search provider and have the offending ad taken down.

Social Media Advertising
Social Media Advertising

Search engine optimization (SEO) refers to the strategy and best practices used to help a given website gain prominence in search engine results pages (SERPs) for both targeted key terms and their variants, often referred to as “long-tail” searches. Ranking well in major search engines for the right industry or branded search phrases can drive hundreds or thousands of daily visitors to a given site for as long as the site retains its placement. The expert said that if that site or search result is one that attacks, criticizes, or mocks your company, it may even draw potential traffic away from your “legitimate” site.

Search Engine Optimization
Search Engine Optimization

Some of professional thinks that search engine optimization (SEO) is not so easy but if you have skills and passion to work hard then you can do it without any problem.


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